Do you want to intern at Ogilvy?
We have a challenge and a brief for you
As creators, we innovate through both fabrication or invention:
Consider the many "limitations" throughout the African landscape (e.g. Access to high-speed internet) and how creative champions have turned these from pain-points into cash cow opportunities for brands.
We want you to identify a consumer pain-point / opportunity that’s close to home and show how you could use technology and the power of a brand to address this.
NB: "Technology" isn't limited to hardware. To name a few; it could be a website, an app, an ambient experience or an innovative use of a simple toll-free line.
Here are a few classic examples from around the world:
The below idea card is a simple means of summarising your idea into a single page, before you move it forward and unpack the detail. Each bullet point's rationale shouldn’t be longer than a sentences or two.
Once your idea card is complete, you’ll want to support it with material that unpacks the detail as to how it would work on one page. This will depend on your idea, but the following suggestions may help:
Examples of an entry-boards: